La Bella is proud to re-introduce one of the best-selling electric guitar sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, La Bella recognizes the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of Rock ‘n’ Roll music
La Bella manufactured “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20thAnniversary Issue, “The 20 Who Mattered,” featuring players and companies that shaped Rock ‘n’ Roll.